We now have the ability to deliver messages through a variety of increasingly compatible technological systems. It's not one message for print, another for radio, still another for TV.
It's one message streamed and podcasted, broadcast and texted, from one source to multiple platforms -- simultaneously.
Executive summary of the 2007 Africa Audience Research Study. Radio is by far the most important, most used, and most trusted medium of communication in East Africa. People use it ...
We now have the ability to deliver messages through a variety of increasingly compatible technological systems. It's not one message for print, another for radio, still another for TV ...