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Report on Audience Research Conducted in Africa

Executive Summary

By Robert S. Fortner

This research was undertaken by the Media Research Institute (MRI) between June and August 2007. Interviewers were recruited in various parts of Uganda, in eastern Congo, southern Sudan and northern Kenya and trained to interview in one of eleven languages: Acholi, Bari, Dinka, English, French, Luganda, Lukonzo, Luo,Madi, Nuer, and Swahili.

 

This executive summary encapsulates a 124-page report. If you are interested in obtaining the full report, please contact Brandi Lauber at blauber@center4media.org or (562) 448-1771.

Additionally, if your organization is interested in general media data from any other countries covered in this research, ICMS can prepare a custom research report.

Price: $50.00


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