Impact Research and Its Benefits
To Strategic Planning and Fund Development- Mon, Dec 7, 2009
- White Papers
By James Weidner
This white paper discusses the benefits to organizations when incorporating impact research into their strategic planning processes and fundraising communications.
Indispensable to any credible strategic planning process or successful fund development strategy is the availability of adequate analytical data supporting the effectiveness of the operational program. Adding further value, forward looking research provides insight pertaining to the potential for meeting future goals.
Many leaders of non-profit organizations are averse to conducting research of this nature for a variety of reasons. Several of these arguments are methodically presented and relevantly addressed.
The case is made for incorporating impact research into the organization's strategic planning process and communications strategies. The point is made that these types of research are essential to ensuring a program's effectiveness, its long-term viability, as well as the efficient and wise use of resources.
In addition to impact research being critical to a well crafted strategic plan, this type research is a necessary tool for the fundraiser to communicate effectively with today's stewardship-minded donors.
Price: $29.95