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This 64 page document is concerned with "mass communication theory," resulting in attention to both technology and audience size.This term emphasizes communication theory that reaches large, unrelated and separated audiences,such as movies, radio and television,and newspapers.
This term also implies attention to mass audiences that confront mechanically mediated forms of communication (newspapers, magazines, books,and films) and electronically mediated forms radio, television, and audio and videotapes).
It does not focus on other electronic forms (the telegraph, telephone, coaxialcable, or microwave,including satellite communication).
54 page PDF format
Price: $50.00
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